December Newsletter
Happy Holidays PSA Members!
We made it to the end of our first official year, and what a journey it's been! Our shared vision that began with NorCal Spa Alliance, has grown into something more meaningful than we ever imagined, and we couldn't have done it without you.
As we look back on the year - our First Annual Networking Event & Tradeshow at Archer Hotel, the Meadowood Labyrinth Walk & Lunch, and regular connections through quarterly Zoom gatherings, monthly newsletters, and member spotlights - we feel more inspired than ever. We’re excited to step into 2026 with optimism and fresh energy, and we can’t wait to bring you even more connection, education, and opportunities in the year ahead.
To our spa members and vendor partners: Thank you for showing up with openness, curiosity, passion for our industry, and a true desire to grow together. Your support and enthusiasm made our first year not only successful, but truly special.
Sending our best wishes to each of you for a wonderful holiday season.
Karen and Kimberly
REFLECTIONS
As we look back on 2025, we invite you to reflect with us—what moved you, inspired you, or sparked hope for the year ahead?
We’d love to hear your thoughts. Share your reflections using the link below, and we’ll feature the submissions in our January edition.
Thank you for being part of our story, our community, and our continued journey.
Our First PSA Gathering of 2026
Date: January 12, 2026
Time: 10am - 1pm
Location: Yountville Fit
You are invited to join us for an inspiring day focused on learning, professional networking, and personal rejuvenation.This is an exclusive members-only PSA Wellness Event designed to reset your energy, spark professional growth, and strengthen community.
Enjoy wellness sips, a healthy brunch, and your choice of three mini sessions focused on leadership, movement, or introspection. An inspiring talk on up-leveling your wellness practice completes the day. Watch for your invitation!
Hosted by Donovan's Wellness Solutions
Ania, Director of Spa and Wellness at Nob Hill Spa, has several exciting openings for a lead massage therapist and lead esthetician. If you know any great candidates, please share with Ania here.
Mark your calendars for The Festival of Lights locals night at OSMOSIS, Thursday December 11th, 5:30 - 8:30pm. Celebrate the season of light, bask in the beauty of connection and warmth, and watch an incredible fire dance. More information here.
Heather at Osmosis and Kathleen at Carneros are both interested in trading gift cards to give to staff. If you'd like to join the trade, please click on their names and reach out soon.
Alison at Silverado has a new and used Hydrocollator that she is giving away, please reach out to her if you're interested.
Radiant Spaces is launching two new products - Luminous Aura Mist and Luminous Aura Roll-On.
Both products are uplifting, crystal-infused aromatherapy blends designed to refresh and renew the auric energy field with pink lotus, jasmine, grape, and geranium. Botanically based, cruelty-free, vegan, and travel-friendly, the Luminous Aura products offer a high-vibe sensory experience.
KRISTINE COUSINS
FOUNDER SOULSISTERS SPA
When did you open SoulSisters Spa, and what led you to start your business?
I opened SoulSisters Spa in 2005. At that time it was a home based business built strictly by referral from friends & family. In 2015 we opened our first studio in Pleasanton. Ten years later we’ve created a very cozy five treatment room spa in Dublin with a growing team of passionate therapists.
Tell our members what you're passionate about personally and professionally.
I started SoulSisters out of my passion for massage therapy & helping people look and feel their best. Professionally, I’m motivated by creating a space where clients can come and truly feel a sense of renewal, body mind, and soul. Personally, my passion is spending time with my two granddaughters and a grandson that will be arriving in just a couple of weeks. Being a grandma has been my greatest joy. I also love a fun girls road trip and getaway to have some quality time with my Soul Sisters.
We'd love to learn more about your events and social calendar for Q1 2026.
In the first quarter of 2026 we will be introducing spa memberships for both massage and skin care. We will also host a Facial Happy Hour the third Thursday in February, which is a fun girls night out. We host happy hours every other month, and it has been a great community gathering.
BRAND UNCOVER
FOUNDERS GINA JACOBY + TAYLOR BARRY
Tell our members about Brand Uncover and what led you to launch your business.
BRAND [UNCOVER] was built to fill a need for buyers seeking curated innovations, and for brands looking for their opportunity to stand out. It’s a platform for connection. With our online virtual brand b[u]tiques and dedicated brand and sales building team, we've created an ecosystem of support that bridges gaps, fosters meaningful relationships, and helps both sides discover long-term success.
You’ve been a leader in our industry for many years. What trends are you excited about for 2026?
In wellness, we’re excited to see continued personalization. In our travels and conversations with both buyers and brands, it’s clear that clients are increasingly seeking solutions that feel uniquely tailored to them. We’re also seeing greater transparency and dialogue around women’s health - an important trend that has gained momentum and will continue to grow in the coming year.
What personally inspires you and brings you joy?
There is nothing more fulfilling than helping bring a brand founder’s dreams to life. We often talk about the “pitter patter effect” - the types of distribution moments that make their hearts race when they see their product in the treatment room or on the shelves. Knowing we’ve played a part in that, while also bringing specialized solutions to clients at incredible destinations, is everything. It’s the people we work with - founders, buyers, and partners - who keep me inspired every day.
