April Newsletter
Happy April PSA Members,
Many of you who attended ISPA will agree that it was a whirlwind of fabulous activity! There’s something truly special about reconnecting with old friends and familiar faces from around the world, people you haven’t seen in years. Again and again, the same sentiment came up: our industry, and the people who make it what it is, are simply incredible. Call it spa love!
We know everyone cannot attend or budget a big show like ISPA. This is why our regional shows are so important, and we hope you've marked your calendar for our Pacific Spa Alliance event on June 22nd in Napa!
In the meantime, here are some golden nuggets gleaned from the ISPA speakers that we hope you enjoy.
Trends Outside the Treatment Room
Contrast Therapy
Experiences
Taking home a memory
Therapist Retail Sales
Encourage therapists not to hone in on the transaction, but on how they make the person feel.
Build emotional connection with the guest.
Understand why the guest is here today, if you don't know, you don't have an opportunity to recommend.
Soundtracks, the longer you listen to certain thoughts the more they become soundtracks of your life. To change your mindset:
Retire the broken soundtracks
Replace them with new soundtracks
Repeat until automatic
A closing message from ISPA: Overthinking is stealing our productivity. Everyone is overthinking! Are you? Positivity has a great ROI. Practice it.
Sending our best to each of you,
Karen and Kimberly
Hot Springs Connection
The Hot Springs Association invites all PSA Members to join their conference, April 27-29, in Calistoga. A PSA preferred rate of $250 includes full programming on Tuesday, April 28, afternoon site tours, and entrance to the Resource Expo on Monday April 27. For more information contact Jessica, jessica@hotspringassociation.com or byclicking here.
Women's Retreat - Root and Rising
May 15th - 18th
Join owner Dolores Alba and her staff for a 4-day immersive women's retreat located at a private estate in the Sonoma Wine Country. The retreat's focus is to gain perspective on the patterns shaping your life and the direction you're ready to step into. Included in the four days are workshops, sacred ceremonies, restorative movement, meals with private chefs, sound baths, play and much more. PSA members receive a $100 discount! There are only a few spots left, contact Dolores for more information: Blush A Day Spa, Root and Rising
Silverado Spa Reimagined
Congratulations to Spa Director Alison Abbott and the Silverado spa team on the reopening of the newly renovated Spa and Longevity Center at Silverado Resort in Napa. “This reopening represents a new era of well-being at Silverado,” said Alison. “We’ve created a destination that blends Napa Valley’s restorative spirit with the most advanced recovery and longevity technologies available.” We can't wait to visit the new spa and wish Alison abundant success. Learn more here
Blue Water Day Spa - New Service Added
PCA Oxygenating Facial - 60 minutes priced at $195.
This month, they're highlighting an Align & Unwind service, which includes a 30-minute stretch and a 50-minute massage for $220. Blue Water is also hiring Massage Therapists, for more info Click here.
Auberge Du Soleil - launching a Wellbeing Collective Series of Visiting Experts.
While access is reserved for ADS guests only, Helen would like to make a few spaces available to PSA members. Thank you, Helen!
Schedule:
April 26 - 29, author Sandy Abrams, of Breathe to Succeed, will lead a variety of breath-based practices each day, and offer private sessions.
May 10-13, Jeff Hamaoui, co-founder of the Modern Elder Academy. Jeff will be speak about midlife, aging well, and the critical role of friendship in our lives.
Any PSA members interested in learning more about the events can contact helen.brown@aubergeresorts.com.
Save The Date!
2nd Annual PSA Tradeshow & Networking Event
Mark your calendars for PSA 2nd annual Networking Event and Tradeshow that will be held at Archer Hotel on Monday June 22nd from 10am - 4pm.
Ali Denton, Founder, Intentional Goods
Tell our members about you and Intentional Goods.
Hello PSA members, I'm Ali, the founder of Intentional Goods! We create candles, room sprays and diffusers with premium grade ingredients and eco-friendly components in Sonoma County. We are a women owned and operated company, and all of our creations are made with purpose and care. Fun fact about me, I grew up in Bali and was exposed to the magic and beauty of that very special country. I loved watching all the rituals the Balinese performed to bring peace and presence to their day to day lives.
What inspired you to launch your business?
I launched the business with the intention of being fully transparent about ingredients. I wanted to create candles that were completely safe to burn and would be beautiful as well. I truly believe making something with your hands can open a whole new world of creativity and magic.
How do you stay creatively inspired?
I stay creativity inspired by being in nature. We use so many elements from the natural world and I love being out in the redwoods and smelling the freshness of the trees. I also stay creatively inspired by working with local business in creating a custom scent that truly encapsulates a business and making a candle that holds a signature scent.
Each month we highlight a new or seasonal product launch from one of our vendor partners.
This month we're featuring The Herbalist Collection from Laurel Skin which is making its long-awaited return!
First introduced in 2024, this herbal medicine chest for the skin replaces conventional synthetic actives - like retinol, hyaluronic acid, and ascorbic acid - with potent, 100% organic, whole plant alternatives. Six herbalist-created skin supplements, along with an educational booklet, inspire a deeper connection to plant medicine and offer support for adaptation, resilience, and longevity.
