April Newsletter
Greetings,
We're less than two months away from our 1st Annual Networking and Tradeshow -- happening on June 16th at Archer Hotel in Napa!
If you haven't already saved the date, now's the time! Expect live demos, insightful presentations, and plenty more surprises throughout the day. This is your chance to see your spa colleagues in person, and connect with both familiar vendors and exciting new ones who don't often attend spa shows.
Don't miss out on this unique opportunity to network, discover, and be inspired! The best news for spa colleagues.....the Annual Event is included in your PSA Annual Membership.
APRIL MEMBER NEWS
Osmosis is launching all day transformative retreats starting at the end of this month, and they're super excited about it. The retreats are a combination of services, guided meditations, healthy lunch and workshop in the forest. Sounds amazing! Read about it here
Congratulations on your new positions: Nikki Severson, Director of Spa and Wellness at Montage Healdsburg and Kolette Eaves, Director of Spa at Indian Springs, Calistoga!
Tara's Annual Women in Leadership Retreat will be held on August 6 - 9th, at Rancho La Puerta. This retreat is designed for spa and hospitality professionals and their close friends. It's an opportunity to carve out time for yourself, connect with other women in the industry, and share expertise and ideas in an informal and inspirational setting. For more information contact Tara.
SPRING RENEWAL
As we move into the fresh and energizing season of spring, you may find yourself inspired to declutter, both physically and mentally. It's the perfect time shed the old and make way for the new.
Even small steps toward decluttering can be surprisingly satisfying, creating more breathing room in your home and office. You may also be thinking of reducing 'habit' clutter, like checking your phone messages less often and cutting back on mindless scrolling.
Whatever your starting point, here's an insightful article and short video from organizational consultant and best selling author Julie Morgenstern on practical tips and encouragement for clearing clutter and reclaiming your space. Enjoy!
VENDOR SPOTLIGHT
Stephanie DiPisa, Founder and CEO
SOLARA SUNCARE
Stephanie's personal journey with Lyme Disease and her children's reactions to chemical sunscreens led to the creation of Solara Suncare in 2019. With conscious formulations guided by strict European standards, Solara has replaced questionable and irritating ingredients with the best clinically studied plant + science-backed actives. Stephanie says she's given zinc-based sunscreen a refresh from inside out! Here's more from Stephanie:
How do you stay creatively inspired while running a business?
My inspiration comes from living the why behind Solara—my Lyme journey and my kids’ reactions to chemical sunscreens. Creativity tends to strike when I’m deep in ingredient research, connecting with our community, or halfway through a long shower or dreamy family trip that reminds me exactly why I started this journey.
How do you juggle family, CEO responsibilities, managing accounts and future planning?
It’s a beautiful kind of chaos (emphasis on chaos!), and I’ve learned to prioritize hard, lean on my small team, and fiercely protect time for both family and work. My kids are often part of the journey— they’ve helped name the brand and packed PR boxes — and while it’s not always seamless, staying present, setting boundaries (still learning!), and keeping family at the center makes it all worth it.
What's a fun gem about you that you would like to share with our members?
I’m a travel and food nerd, and love spending time in Europe, particularly exploring my roots in Italy. I get a spark from entertaining, exploring local restaurants and pharmacies abroad—those everyday cultural rituals inspire so many of our formulas and fuel my passion for creating.
Solara Suncare is a multi-award winning sun protection brand, check out their website, and see Stephanie in person at our June event!
Do you know a spa director, owner, or a brand partner that would benefit from joining our Alliance? Members who refer a colleague who becomes part of our community will receive a Beauty Heroes gift card as a thank you!
Thank you for be a part of PSA, it's going to be a great year of collaboration and networking.
Wishing you well,
Karen and Kimberly
