September Newsletter
Happy September PSA Members!
There’s a lot of conversation in our industry right now about what today’s spa guest is looking for. Spas are continually exploring new ways to meet evolving guest expectations by adapting, adding services, and introducing new experiences. The answer may not always be about adding more, it may be about helping guests discover the greater value in what you already have.
Many guests still book a massage because their body feels stressed, a facial because their skin needs attention, or a spa day because they finally have time to relax. How do we begin shifting that thinking from a 'quick fix' to encourage regular self-care as an important part of their overall health and well-being?
Here are a few ideas:
Get your team involved. Give your team natural phrases to add to their guest conversations. 'I'd love to help you work on your back issue.' 'I can help make a difference with your skin with a few consecutive appointments.' 'I can build on what we started today with another session.
Create Consistency. Meaningful results come from consistency. Offer memberships, packages and series. Educate your guests on the value of consistency to build stronger relationships, encourage rebooking, and make better use of the services already on your menus.
Sell the journey, not the appointment. Instead of asking the guest what they would like to book, identify what the guest is looking for and how they want to feel when they leave. Then, suggest the service or experience.
There's plenty more to share this month, including Blue Beautifly's generous member-only offer in our Product Feature Section, exciting offers in Community News, and our interview with Sandra Jones, Director of Sales with Lise Charmel. So please read on, and enjoy September!
Sending our very best,
Karen and Kimberly
TOMA Essential Skin Therapy is excited to offer their Holistic Micro-Needling and Advanced AcuGlow Facial Gua Sha & Cupping classes held in Oakland on October 10th and 11th.
These CA board-approved certification classes are small class formats teaching TOMA's proprietary AcuGlow*. They offer personalized coaching, in-depth instruction, and lifetime access to course materials. Facial tools and professional supplies are provided. On-line classes are also available.
Don't miss this excellent opportunity to provide training for your esthetic team! Discount for attending both classes. Explore Classes here.
Join Osmosis and take part in their wonderful fall events. On September 24th they're offering an all day retreat that includes a fall herbal cooking workshop and a day full of seasonal connection and spa treatments in their forested retreat space.
Their signature Local's Night on October 7th includes mini sessions, wine and appetizers, and a chance to explore their gardens during sunset hours. They also have a Garden Tour on October 21st with Founder Michael Stusser, and their Japanese pruning specialist. Check out their events here: Osmosis Event Calendar
SenSpa
San Francisco’s SenSpa recently became the first and only destination in Northern California to offer the Ammortal Chamber, introducing guests to an immersive wellness experience designed to help them slow down, reset and recover.
The launch of Ammortal joined a refreshed SenSpa brand and new treatment menu, marking the beginning of a larger evolution for longtime San Franciscans and spa owners Kyle Withycombe and Stephany Lawrence.
Silverado Resort
An exciting weekend of pickleball, food and wine is taking place at Silverado Resort, Napa, on September 26th + 27th.
Director of Spa and Recreation Alison Abbott is offering a 25% ($500) discount for PSA members who would like to join the intimate dinner with football hall of famer Terrell Owens. The three-course dinner with wine pairings is served to just 16 guests for genuine face time with Terrell. An offer not to be missed for fans of Owens! Contact Alison by 9/15 to learn more.
Read more about Terrell Owens Exclusive Weekend.
Sandra Jones
Director North America for
LISE CHARMEL
Tell us what inspired your start in the apparel industry.
I grew up inspired by my mother and maternal grandmother, strong women who were always impeccably dressed, tailored, and elegant, and who understood the power of appearance to command respect and attention.
They deeply influenced how I viewed fashion and ultimately how I chose to dress and express myself. After more than 30 years in the fashion industry, I remain passionate about craftsmanship and preserving the French savoir-faire and ateliers that are increasingly threatened by fast fashion and its environmental impact. My philosophy has always been simple: less is more, and quality over quantity.
LISE CHARMEL is known for its elegant lingerie and swimwear. Tell our members more about the brand and what makes it unique.
LISE CHARMEL is more than a French lingerie and swimwear Maison; it is a celebration of couture craftsmanship, femininity, sensuality, and artistic expression, rooted in exceptional French savoir-faire. Family-owned since1946, the Maison designs every collection in-house, from the first sketch to its exclusive laces, embroideries, and prints, combining heritage with constant innovation.
As expert corsetiers, we create pieces engineered to fit like a glove, enhance the silhouette, and deliver exceptional support and comfort. Behind the beauty, our swimwear is highly technical, using premium shaping fabrics, UV-resistant materials, water-repellent foams, quick-dry technologies, convertible constructions, and refined zamak hardware.
What are you personally passionate about, and how do you make time for self-care and well-being?
I have always been deeply curious, with a natural sensitivity to beauty, whether I find it in art, fashion, architecture, literature, or in the way different cultures express themselves. Living in several countries has shaped me profoundly and nurtured my love of languages. I am now learning Japanese, a language and culture I feel especially connected to after spending nearly three months in Japan. I was particularly moved by chadō, “the way of tea,” and by its quiet rituals, which taught me how much I value stillness, presence, and moments that bring me back to myself. Swimming gives me that same sense of calm, especially in the Julia Morgan-designed pool where I swim each week, a place where water, architecture, and beauty come together in a way I find deeply restorative.
BLUE BEAUTIFLY
AMALKI SCALP OIL SERUM
Formulated with certified organic amalaki, one of Ayurveda's most revered botanicals, this lightweight serum nourishes the scalp, softens the hair, enhances relaxation, and adds a premium, results-driven touch to any massage service. A natural upsell your clients will ask for again and again, and a ready retail sale after every session.
Send an email to Love@BlueBeautifly.com for a free sample.
